Bromantic Workouts

The Surface Magazine June 2011 Issue Features a Toned Twosome

The Surface Magazine June 2011 issue just hit the web and it is definitely a sight for the eyes!

Photographer Gregory Vaughan captured scorching hot shots of American model Sean Sullivan and Spanish model River Viiperi within this Surface Magazine June 2011 series. You may recognize Viiperi from past American Eagle & Calvin Klein campaigns.

The Surface Magazine June 2011 editorial was styled by Bruno Grizzo, and he certainly did a good job of accentuating the models' muscular physiques. Grizzo had them squeeze into tight-fitting pleather short shorts, see-through tank tops and retro, striped socks. The men sure do a good job at making this bromantic workout seem borderline believable!

Male Fitness Trends
Disruptive innovation opportunities include developing new workout programs and equipment tailored specifically for male consumers.
Collaborative Modeling
Disruptive innovation opportunities include creating platforms that connect models and photographers for collaborative photo shoots.
Fashion Editorials
Disruptive innovation opportunities include incorporating diverse body types and promoting body positivity in fashion magazines.

Industries Being Reshaped

Fitness
Disruptive innovation opportunities include creating digital fitness platforms that offer personalized workouts and nutrition plans.
Photography
Disruptive innovation opportunities include developing online platforms or apps that connect photographers and models for various projects.
Fashion
Disruptive innovation opportunities include promoting inclusivity and diversity in fashion by featuring a wider range of body types and sizes.
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10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
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