Andre Bentzer and River Viiperi are the men behind the Fishbone Spring 2011 campaign. They're captured enjoying the best of summer fun with a pair of equally jubilant female models while skateboarding, shooting each other with a garden hose and enjoying the spoils of summer.
The Fishbone Spring 2011 fashion is filled with youthful separates like bright polo shirts, athletic shorts, lightweight brimmed hats, and printed and graphic T-shirts. The free-spirited campaign channels the fun of spring and summer beautifully, with all its flirtatiousness, innocence and general mirth.
Fashion labels continually aim to devise ad campaigns that capture not just the clothing, but also the underlying lifestyle that aligns with the brand's identity. The Fishbone Spring 2011 campaign, like the collection it promotes, exudes youthfulness, energy and fun.