Plaid used to be the signature pattern of geeks and lumberjacks, but this 90s fashion mainstay is making a comeback.
Check out these rad ways to rock plaid, from tartan gowns to plaid bow ties, in the slideshow below.
Implications - Traditional cultural prints, whether tribal or tartan, are making a huge comeback in mainstream fashion. The globalization of the fashion industry has enabled fashion-conscious consumers to embrace their heritage and even temporarily adopt another culture by simply wearing its signature styles and patterns. Today's designers are transforming these traditional patterns into upscale creations, turning staples of blue-collar workwear into haute gowns worn in the world's most exclusive runway shows.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 16%
Freshness 8%
