There is something beautiful about looking out from a terrace top onto a metropolis humming with energy; it is for this reason there is no shortage of panoramic rooftop photoshoots.
As our cities get bigger and our tallest towers only get higher, it makes sense to go to the peaks of our concrete jungles to capture this impressive growth in the form of art. Both power and serenity are associated with posing elevated against a background of anonymous buildings, providing a draw for photographers and fashion designers alike. In the case of a fashion line's marketing technique, print advertisements must find new ways to register as impressive in the viewer's eyes. Terrace tops allow such fashion spreads to stand out by complimenting their articles of clothing with a one-of-a-kind view.
Plus, if it were your job to stand around all day taking photographs, why wouldn't you do it overlooking your city?
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
