The Fashion Gone Rogue 'Rain in the Dust' online editorial was shot by London-based photography duo Saty Namvar and Pratha Samyrajah. Set on a typical cloudy London day, the photoshoot stars model Leomie Anderson. The British beauty was styled by another talented duo, Naz di Nicola and Kusi Kubi. They outfitted her in a 70s-inspired wardrobe of eclectic prints and elegant dresses from the labels such as M by Missoni, Nanette Lepore and Bora Aksu for Leomie.
Being shot on a rooftop with what appears to be an impending storm looming on the horizon gives Fashion Gone Rogue 'Rain in the Dust' online editorial readers a bit of anxiety. Rain might not be harmful to the person, but the damage a torrential pour can do to the clothing is what will cause the hyperventilation.
What's Driving This Trend
- Rooftop Fashion Photography
- Opportunity for fashion brands to showcase their collections in unique and eye-catching ways, creating a distinctive visual identity.
- Weather-inspired Fashion
- Opportunity for fashion designers to incorporate weather patterns and natural elements into their garments, creating a unique and eco-friendly brand identity.
- Sustainability in Fashion
- Opportunity for fashion brands to pursue sustainable and eco-friendly practices in the production and promotion of their collections, appealing to environmentally-conscious consumers.
Who This Affects Most
- Fashion and Apparel
- Innovative and experimental fashion photoshoots that incorporate elements of nature and weather patterns can attract and engage audiences in the competitive fashion industry.
- Photography and Video Production
- Rooftop fashion photography and videography can capture unique visuals and establish a distinct brand identity, providing potential opportunities for creative and innovative production companies.
- Environmental Sustainability
- The incorporation of eco-friendly practices in the fashion industry can lead to more sustainable and responsible business models, creating opportunities for eco-conscious entrepreneurs and investors.
