Soft and somber, the Fashion Gone Rogue 'Jasmine' online editorial takes place on the rooftop of a building in the waning evening. Although there is still a greyish gleam in the sky, the mood is dark. This is appropriate though, especially since the fashion mimics the mood with gloomily layered outfits that have hints of white to highlight them.
The Fashion Gone Rogue Jasmine online editorial was shot by Australia-based photographer Amie Milne. Model Jasmine Dwyer was styled by Sophie Barker, who clad her in a Gothic-turned-preppy (or vice versa) wardrobe with pieces from labels such as Ellery, Carven and Rag and Bone. Beauty artist Karen Bicchierai completed the looks with a flawless face and messy ponytail.
Key Themes Behind This Trend
- Gothic-turned-preppy Fashion
- Disruptive innovation opportunity: Combine the aesthetic elements of gothic and preppy fashion to create unique and edgy styles.
- Layered Outfits with White Accents
- Disruptive innovation opportunity: Experiment with layering different garments and incorporating white accents to create visually interesting and textured looks.
- Soft and Somber Fashion Photography
- Disruptive innovation opportunity: Explore the concept of soft and somber fashion photography to convey emotive storytelling and create a unique visual experience.
Where This Applies
- Fashion Photography
- Disruptive innovation opportunity: Develop new techniques and styles in fashion photography to capture alternative moods and narratives.
- Fashion Retail
- Disruptive innovation opportunity: Introduce gothic-turned-preppy fashion lines in the retail industry to cater to a niche market seeking unique and unconventional styles.
- Beauty and Haircare
- Disruptive innovation opportunity: Create innovative beauty and haircare products inspired by soft and somber fashion photoshoots, catering to customers seeking a distinct aesthetic.
