Featuring scenes capable of finding their way into a Stephen King book-turned-movie, these 30 nightmarish innovations will make you want to sleep with the night light on all night.
From scary sandcastles to circus nightmare photography, check out these 30 super scary nightmarish innovations.
Boo!
Implications - Though most consumers spend their entire lives trying to dodge unpleasant experiences, some enjoy a little bit of fear and anxiety. This phenomena is referred to as scaretainment, and involves the activity of scaring oneself for entertainment. Companies that recognize this niche demographic release spooky products in the form of art, apparel, film or even food in order to provide consumers with the thrill they seek.
SCORE
6.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 83%
Freshness 8%
