Sandcastles are usually the stuff made of dreams. Turrets, bridges, princesses and drinks with umbrellasâ€"that's what you think of when you think of sandcastles. Unless, of course, you've created Sandlistaverk, perhaps the scariest f-ing sandcastle ever created.
Demons and dragons are what this sandcastle nightmare is made of. Check out the photo gallery; you'll never think of sandcastles in the same way again.
Implications - The fusing of two unconventionally paired concepts, products or ideas can result in appealing to consumers looking for new and unfamiliar sensations. By fusing two traditionally incompatible experiences, companies can provide consumers with something entirely fresh. These new characteristics of a product that already exists means that companies do not have to invest significant amounts of time and money in designing brand-new products.
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