From Vampire Fashion Previews to Video Look Books
Marissa Brassfield — August 1, 2009 — Fashion
Most fashion houses use lookbooks to preview their new collections to the fashion cognoscenti. These unique lookbooks deviate from standard fashion photography and transcend into modern art.
From vampire fashion previews to styles compiled on video, these lookbooks are a fun alternative to standard fashion photography.
Implications - Fashion houses have to consider a way of showcasing their fashion while maintaining the brand's ideology in mind. The lookbook has become an expected component when fashion lines are about to debut new collections. A lookbook is more attractive to the consumer rather than a magazine editorial because they see how the items were intended to be worn and accessorized. Additionally the focus is shifted towards the clothes versus the theme of the shoot.
From vampire fashion previews to styles compiled on video, these lookbooks are a fun alternative to standard fashion photography.
Implications - Fashion houses have to consider a way of showcasing their fashion while maintaining the brand's ideology in mind. The lookbook has become an expected component when fashion lines are about to debut new collections. A lookbook is more attractive to the consumer rather than a magazine editorial because they see how the items were intended to be worn and accessorized. Additionally the focus is shifted towards the clothes versus the theme of the shoot.
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