I knew Appalachian Chic would hit it big someday. PRPS has released their new lookbook straight from the hills of Eastern Kentucky. All that’s missing from these fashion photos are a few teeth from drinking too much Dew, and a kid hanging off a hip.
The denim in the PRPS lookbook is suitably tattered, the models are suitably skinny, and the paint is suitably gone. But PRPS puts the premi in premium.
Implications - Consumers in modern society are looking for styles that feature a more relaxed look. No longer striving for over extravagant pieces, customers are seeking out simpler designs. Companies could integrate this aesthetic into their brand in order to attract more shoppers.
PRPS Tears Up Next Season's Fashion In Their Denim LookBook
Going Like Sixty — February 18, 2009 — Fashion