Ruffles is branching out into the fashion industry with the latest collection dubbed RidgeWear. It is comprised of sophisticated streetwear silhouettes inspired by the iconic ridges of the potato snack. Notably, the corduroy fabric shares the same textural pattern and is optimized in the garment designs.
The Ruffles team works together with its in-house D3 agency to create the looks in partnership with talented artist and designer Blu Boy from WNTD Apparel. The main focus is a limited-edition varsity bomber jacket that is made in a yellow color palette. The cropped silhouette has a retro design aesthetic and is detailed with contrasting tones of varsity blue, white, and red. Textures blend chenille patchwork and corduroy stripes as a nod to the branding.
Image Credit: WNTD Apparel, Chris Bellinger, PepsiCo Foods US
What Makes This Trend Stand Out
- Novel Brand Collaborations
- Exploring unique partnerships between food brands and fashion designers to bring innovative collections to market.
- Texture-inspired Garment Designs
- Utilizing textural patterns from everyday products like potato chips to inspire creative clothing concepts.
- Limited-edition Capsule Collections
- Introducing exclusive fashion lines with a limited supply to generate high levels of demand and exclusivity.
Sectors Adopting This
- Food and Beverage
- Opportunities for food brands to expand into unconventional sectors like fashion to reach new consumer demographics.
- Fashion Design
- Incorporating elements from unexpected sources like potato chips into clothing designs to ignite consumer interest and engagement.
- Marketing and Advertising
- Creating buzz and excitement through limited-release collaborations that merge two seemingly unrelated industries for mutual brand exposure.
