H&M's Fall 2009 Lookbook Says Fitted is Out & Roomy is In
Shelby Lee Walsh — June 19, 2009 — Fashion
References: caroline.feber.se & coutorture
H&M's new Fall 2009 Lookbook proves that skinny jeans are fast fading and that in their place, a roomier pant will be a staple of a stylish wardrobe.
H&M's line looks very shapely indeed. Nearly nothing is fitted; instead, oversized tops, freakishly large shoulders, flowing skirts, and big jackets are all the rage. Shape, not color, is the focus of H&M's upcoming retail stock.
Implications - Most of the colors seen within H&M’s Fall 2009 lookbook consist of earth-tones as well as black and white. The tiny models seem to get lost in all of the over-sized clothing, but they definitely look like they are warm and cozy. H&M sure knows how to kick off a new season!
H&M's line looks very shapely indeed. Nearly nothing is fitted; instead, oversized tops, freakishly large shoulders, flowing skirts, and big jackets are all the rage. Shape, not color, is the focus of H&M's upcoming retail stock.
Implications - Most of the colors seen within H&M’s Fall 2009 lookbook consist of earth-tones as well as black and white. The tiny models seem to get lost in all of the over-sized clothing, but they definitely look like they are warm and cozy. H&M sure knows how to kick off a new season!
Trend Themes
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Roomier Pants — Disruptive innovation opportunity to capitalize on the fading popularity of skinny jeans by offering a wide range of roomier pants.
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Oversized Tops — Disruptive innovation opportunity to provide a selection of oversized tops that cater to the trend of a more relaxed and comfortable style.
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Flowing Skirts — Disruptive innovation opportunity to create flowing skirts that emphasize freedom of movement and comfort.
Industry Implications
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Fashion Retail — Disruptive innovation opportunity for fashion retailers to offer a variety of roomier clothes that cater to the evolving consumer preferences.
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Textile Manufacturing — Disruptive innovation opportunity for textile manufacturers to produce fabrics that provide both comfort and style for the roomier clothing trend.
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Online Fashion Platforms — Disruptive innovation opportunity for online fashion platforms to curate and promote collections that feature oversized tops and flowing skirts.
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