H&M's new Fall 2009 Lookbook proves that skinny jeans are fast fading and that in their place, a roomier pant will be a staple of a stylish wardrobe.
H&M's line looks very shapely indeed. Nearly nothing is fitted; instead, oversized tops, freakishly large shoulders, flowing skirts, and big jackets are all the rage. Shape, not color, is the focus of H&M's upcoming retail stock.
Implications - Most of the colors seen within H&M’s Fall 2009 lookbook consist of earth-tones as well as black and white. The tiny models seem to get lost in all of the over-sized clothing, but they definitely look like they are warm and cozy. H&M sure knows how to kick off a new season!
Key Themes Behind This Trend
- Roomier Pants
- Disruptive innovation opportunity to capitalize on the fading popularity of skinny jeans by offering a wide range of roomier pants.
- Oversized Tops
- Disruptive innovation opportunity to provide a selection of oversized tops that cater to the trend of a more relaxed and comfortable style.
- Flowing Skirts
- Disruptive innovation opportunity to create flowing skirts that emphasize freedom of movement and comfort.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity for fashion retailers to offer a variety of roomier clothes that cater to the evolving consumer preferences.
- Textile Manufacturing
- Disruptive innovation opportunity for textile manufacturers to produce fabrics that provide both comfort and style for the roomier clothing trend.
- Online Fashion Platforms
- Disruptive innovation opportunity for online fashion platforms to curate and promote collections that feature oversized tops and flowing skirts.
