From Poses on the Rings to Spectacular Straddle Jumps

 - Jan 12, 2011   Updated: May 16 2011
These acrobatic and gymnastic-themed shoots capture remarkable aspects of the amazing sport. From performing handstands and backflips to posing in flexible positions, athletes and celebrities alike cover these featured editorial pages in a sporty fashion.

Check out these wicked acrobatic and gymnastic-themed shoots for yourselves here and get ready to bend over backwards with excitement.

Implications - The sports and athletic industries are attempting to open up their market from the traditionally gendered sports activities. For instance, by using gymnastics and acrobatics as opposed to stereotypically male sports like football, brands are able to open up to female consumers who are already involved in sport activities that go beyond the "female" sports that are exemplified in these gymnastic trends.