The Vogue Italia 'Acrobats' editorial featuring Karen Elson by Steven Meisel is a fun-filled shoot, chronicling a day in the life of a circus performer.
While the clowns and other performers are decked out in traditional costumes, the beautiful female model rocks some very fashionable outfits. I personally haven't been on a merry-go-round in a while, but these picture of Karen Elson by Steven Meisel make me want to revisit this childhood past time.
Implications - Businesses that are able to transform a fantasy into something realistic and accessible will appeal to those consumers with creative and imaginative personalities. Businesses that enable consumers to indulge in these things will likely experience favorable results.