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28 Viral Gender-Bending Products + News

From Transgender Scarevertising to Unisex Jewelry

— November 16, 2008 — Marketing
The line between traditional gender roles is increasingly becoming blurred in modern society. Such gender-bending isn’t solely observed within the GLBT community, especially as females continue to advance in the workplace and men consequently choose to take on more domestic roles in the home.

Advertising, product development and marketing have all evolved to align more closely with these shifting gender roles. Transsexual Amanda Lepore has been the face of Jawbone Bluetooth headsets, MAC Cosmetics and Armani; Lepore also recently released her own makeup line. YSL has also released a men’s concealer targeted at both straight and gay men.

Some gender-bending products have nothing to do with sexual orientation, like the unisex flower pot rings, baby gender-selecting kits and Karl Lagerfeld unisex perfume featured below.

Check your traditional gender role associations at the door as you explore the articles in this cluster below.
4.9
Score
Popularity
Activity
Freshness
28
Ambiguous Art
Ambiguous Art
The Blur of Gender
<
27
Unisex Fashion to Fight AIDS
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
<
26
Asexual Robots
Asexual Robots
Self-Replicating Machines
<
25
Transsexual & Theft Scarevertising
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
<
24
In-Store Gender Marketing
In-Store Gender Marketing
Aurora Best Buy Targets Women
<
23
Transgender Corporate Takeovers
Transgender Corporate Takeovers
Chick's Will Change to Dick's
<
22
Transgender Job Discrimination
Transgender Job Discrimination
Diane Schroer Wins Lawsuit
<
21
Equal Gender Traffic Signs
Equal Gender Traffic Signs
<
20
Barbie Accused of Being Part of the Transgender Movement
Barbie Accused of Being Part of the Transgender Movement
<
19
Girls Gone Wired
Girls Gone Wired
Technology Gender Gap Closing Fast
<
18
GenSelect Kit
GenSelect Kit
Select The Gender of Your Unborn Child
<
17
Sex in a Can
Sex in a Can
XES Gender Based Mixer Drink
<
16
Genderless Perfumes
Genderless Perfumes
Kapsule by Karl Lagerfeld
<
15
Face Jewelry
Face Jewelry
Expressive Unisex Accessories
<
14
Gender Blending, Metrosexuality And Everything In Between
Gender Blending, Metrosexuality And Everything In Between
<
13
Unisex Clothing for Couples
Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits
<
12
Sexually Confused Ads
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
<
11
Transsexuals on TV
Transsexuals on TV
WETV's ‘Sex Change Hospital'
<
10
Androgynous Perfume Models
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
<
9
Unisex Flower Pot Rings
Unisex Flower Pot Rings
Growing Jewelry
<
8
Free Transsexual Surgeries
Free Transsexual Surgeries
Prosthetic Penis Promotion in Sweden
<
7
Transgender Contestants
Transgender Contestants
Isis Tsunami in America's Next Top Model
<
6
Transgendered Cosmetics
Transgendered Cosmetics
Amanda LePore's Transsexual Makeup Line
<
5
Androgynous Gypsy Fashion
Androgynous Gypsy Fashion
Gucci Fall 2008 Collection in Milan
<
4
Metrosexual Makeup
Metrosexual Makeup
YSL Men's Concealer
<
3
Transgender Pageantry
Transgender Pageantry
Amazing Philippine Beauties Contest (UPDATE)
<
2
Transgendered  Brand Endorsement
Transgendered Brand Endorsement
Amanda Lepore for Jawbone
<
1
Celebrating Androgyny
Celebrating Androgyny
Martin Schoeller's “Female Bodybuilders”
<