XES Pour Femme is for the women and XES Pour Homme is for the fellas. Each is supposed to be designed specifically for that gender. Both an energy drink and an aphrodisiac, XES by Superstar Beverages, is made to be a drink mixer - undoubtedly following in the successful shadow of Red Bull. Steeped in sexual marketing, notice that XES is SEX spelled backwards.
Implications - Products specifically targeted to either sexes are more appealing than those trying to attract the general audience. Creating items that make the consumer feel like they are made personally for them establishes a deeper relationship with the company. In order to grow their brand, companies could integrate this design element into their products.
Sex in a Can
More Stats +/-
Fashionable Professional Platforms
Five-Pound Chicken Pies
Top 50 Retail Trends in September
Nomadic Professional Batteries
Adaptive Noise-Cancelling Headsets
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
XES Gender Based Mixer Drink
- By: Alex CovertAug 5, 2007 Updated: Jun 21 2011