From Cat Helmets to Viral Live Puking

 - Sep 29, 2009   Updated: May 17 2011
We’ve all been in that particular situation that makes our face go beet red and our voice crack a little bit. Then again, we’ve all been on both sides of that spectrum (victim and perpetrator).

These embarrassing and insulting innovations are the cream of the crop when it comes to feeling sorry for people or making other people feel sorry for them.

Implications - Internet culture has collectively embraced schadenfreude, popularizing embarrassment and awkwardness as universal emotions. Other industries have taken this phenomenon offline with products meant to humiliate and insult the consumer. Companies can take advantage of this opportunity by embracing wit and sarcasm in their products and ad campaigns.