One of the most significant trends related to web 2.0 is the rise of viral video. In particular, the shameful fascinations of humanity appear to spike in popularity. Earlier, we covered how Miss South Carolina's fumble recorded 6 million views in just 3 days, which proved that if the public thinks you are famous, and you make a mistake, you can become a joke overnight...
Well, now we have a new example. Meet Eva Nazemson, a Swedish TV presenter who won't let a bout of gastro get in the way of her live-to-air game show action.
While taking a call from a contestant live on air, Nazemson suddenly lurched forward and vomited, leaping suddenly from the set - but not before her technicolour yawn was captured on camera for all eternity.
But it is live television after all - instead of fleeing the set in embarrassment, the amazing Nazemson simply wiped her mouth and kept going, remarking to her bewildered TV audience that "anything can happen on live TV!"
In less than a week, the video has recorded over a million views.