Why compliment the customer? You know they like to complain, so give them something to complain about. That's the theory behind the weather networks latest campaign from Holmes & Lee, Toronto. Sweet.
Implications - You might think blunt and bold advertising like this would offend people, but in fact many consumers appreciate the lack of pretense and disingenuousness that a campaign like this espouses. Today's modern viewer is constantly bombarded with phony sweet talk from companies that will say anything to appeal to them, but this only makes those companies that have enough respect for them to simply come right out with their marketing message all the more respected and appreciated.