The range of elastic products stretches way past rubber bands. Thanks to the expanding minds of innovators across the world, we have elastic bookshelves, suitcases and even elastic business cards. I imagine Stretch Armstrong has all three.
From glow in the dark elastic bands to elastic bookshelves, check out the 20 elastic innovations.
Implications - It is perfectly logical that something as versatile, handy and user-friendly as an elastic band will find itself being applied to more purposes than binding things together. With that in mind, companies and designers are quickly discovering that there is a whole lot more to rubber band technology than meets the eye. On top of being useful, rubber is also a really cost-effective material. It's win-win!
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
