I have to admit, before I decided to make this cluster I had no idea what the difference was between crocheting and knitting. Now that I do, I feel like a much more sophisticated and sensitive man. Get in line ladies. Get in line.
Anyway, from nose warmers to soft thorn necklaces, check out all the crocheted innovations we have on Trend Hunter below.
Implications - Crocheted work is predominantly associated with an older generation, and these knitted innovations demonstrate how commodities associated with past generations still have relevance in today's society. Companies would be wise to consider how to reinvent hobbies associated with past generations in order to appeal to a younger demographic.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 56%
Activity 47%
Freshness 8%
