While you probably don't think twice about settling for an ordinary feather-filled pillow, once you've been exposed to innovations like the following, it's tough not to think of creative new ways to hit the hay. The following trend clusters include everything from biodegradable cushions to pillows with pulses.
Implications - Having choice is what makes many consumers really happy and excited about a product. Products that can give consumers a chance to be creative individuals are what a lot people look for in a great business. Many businesses that have a product that is received really well with the public will make replicas of that product in different form, such as the featured pillows.
SCORE
2.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 4%
Freshness 8%
