Since dogs have become a bit of a fashion accessory, I decided to dedicate this cluster to fashions for your beloved pooch. From ad campaigns and editorials to blinged out muzzels and haute canine fashions, this cluster will have something for every furry friend.
Implications - Dogs are known for the fact that they are not very dependent. Owners of dogs thrive off of this concept because they are guaranteed that someone will be there to comfort them. Because of this, innovations such as canine fashions becoming very popular amongst this niche. Companies can use this to their advantage as the target audience will go to extreme lengths to spoil their pooch.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 43%
Freshness 8%
