This canine editorial from French Marie Clare is nothing short of brilliant. For myself, however, it is too close to home, as the dog only goes for my expensive shoes. It must be a built-in instinct.
This editorial is humorous and shows the shoes off brilliantly. What more can you ask?
Implications - The use of pets and animals in photography, advertising or art resonates well with the sentimental pet owners of society. In today's ultra-glamorized world, pet personification is a booming business, strengthening a pet owner's bond with their cuddly critter. Companies can capitalize on this attitude towards pets by including animal imagery or even catering to the growing demand for pet products.
French Marie Claire Uses Designer Shoes as Chew Toys
1. Animal Personification - Opportunity to incorporate pets and animals into photography, advertising, and art to appeal to sentimental pet owners and strengthen the bond between pet owners and their pets.
2. Ultra-glamorized World - Opportunity to capitalize on the trend of ultra-glamorization by offering high-end pet products that align with the luxurious and stylish lifestyles of pet owners.
3. Growing Demand for Pet Products - Opportunity to cater to the increasing demand for pet products by developing innovative and stylish pet accessories and necessities.
1. Photography - Disruptive innovation opportunity: Incorporating pets and animal imagery into photography to create unique and compelling visuals.
2. Advertising - Disruptive innovation opportunity: Creating pet-centered advertising campaigns that resonate with pet owners and establish an emotional connection with the audience.
3. Fashion - Disruptive innovation opportunity: Designing and producing high-end pet fashion products that reflect the glamorous lifestyle and fashion preferences of pet owners.