Animal prints are back and they are better than ever. With zebra, tiger and leopard prints taking over, no one can deny themselves some of this sweet safari fashion.
Along with the prints, I’ve put together a collection of fierce safari looks. Check it out below!
Implications - The allure behind the use of animal prints lies in an ancient human urge to indulge in animalistic behavior. Though consumers are not about to run around on all fours sniffing around and doing mating calls, they will take the less drastic route of donning animal-inspired apparel. This feeds into a predator-prey instinct that today's over-worked consumer can definitely appreciate.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 57%
Freshness 8%
