Matthew Nisbet talks about his research and reveals some interesting findings in this traditional media speech. Nisbet says that there is a need for traditional media, especially in terms of blogging, and uses his research to back up his claim.
Nisbet states that research shows that 90 percent of news or popular discussions on platforms such as blogs, Facebook or Twitter are linked back to traditional media sources. This is certainly surprising, because many people think of social media as a replacement for these traditional media sources.
Nisbet claims that bloggers and Internet users still rely on journalists and traditional media sources to gather information and share it with the world. A lot of the news discussed on social media platforms has been taken from traditional media sources, and reworded.