Alexis Ohanian, known best for co-founding Reddit, discusses the difficulties with monetizing this website in his media platform speech. Ohanian also talks about how businesses can use social media representatives on Reddit to fight bad press.
Ohanian says that Reddit receives 300 million pages view every month. Lots of people are using Reddit, so the challenge becomes finding a way to incorporate ads that won't irritate these users, but are still worth while for advertisers. While this is tricky, he believes it can be done.
Ohanian offers advice to companies concerned with negative product feedback on Reddit. He encourages them to have a Reddit-using employee take part in all conversations that mention the company. The purpose of this is not to debate them, but to get helpful feedback and share product information.