This sustainability speech by Andrew Winston addresses the common misconceptions held by those tentative about the switch to a greener business. It also offers a number of positive benefits that can be expected to occur once this frame of mind is adopted.
One of the biggest misconceptions is that it will cost too much money to convert and the margins won't be as great. This is completely untrue. In some cases it is actually less expensive. Other major benefits from this transition include a drive for innovation as it is still early in these stages, and there is much room for improvement. Going green also adds value to one's company, which both consumers and shareholders will surely appreciate.
Andrew's sustainability speech ends by saying that they are just beginning to get a valuation process for this initiative.