Naif Al-Mutawa is a clinical psychologist and dedicated member of the Islamic faith. With a team of artists and writers, Al-Mutawa has created The 99 comic book series. The series has released an animated cartoon version on the US cable channel The Hub. The innovative effort has even received mention by Barack Obama.
The importance of spreading the message of equality and peace through pop culture has become more relevant as global trends shift. The 99 comic series is meant to educate the public and create a new moral framework. The series is inspired by the 99 traits of Allah and the core moral values of the Islamic faith. Al-Mutawa says of the characters, "the 99 are the epitome of kindness, generosity, wisdom and honesty, which are core Islamic values."