Kevin Freiberg received his masters in communication from San Diego State University, and went on to earn his Doctorate in educational leadership from the University of SD. As a graduate student, Freiberg worked for Southwest Airlines as a leadership specialist. Speaking from his experience at SWA, he discusses the competitive advantage gained from "de-commoditizing" another company's product.
The impact of positive attitude cannot be further stressed. The importance of the customer and the product supplied reflects the company's reputation and rate of growth. An energetic and positive attitude in combination with an innovative atmosphere will entice young professionals. With your brand leading as the commodity, the winning culture of your business will attract top talent and young innovators.