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The Richard Florida keynotes reveal the potential of the creative class -- a term he coined as the... Need Inspiration?

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Richard Florida Explores the Creative Surge Lead by Times of Recession

 - Feb 24, 2012
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Author Richard Florida believes that a crisis is a terrible thing to waste. Crises often lead to great and unexpected changes within cities, governments and the lives of individuals. These societal, economic and environmental resets lead to a tremendous unleashing of human innovation, ingenuity and positive change.

Believing that our economic regrowth requires the harnessing of human logic, Florida describes creativity as the major driving force behind success. The speaker explains how an enormous outburst of creativity ultimately leads to innovation and stresses how those willing to accept the future will succeed in life.

Emphasizing the need for change, the author urges those unwilling to keep an open mind to learn to accept the sometimes difficult but ultimately inevitable changes happening in our society.