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Women's Consumer Roles

Irene Natividad Encourages Companies to Invest in Females

— February 10, 2012 — Keynote Trends
Irene Natividad, president of the Global Summit of Women, examines the roles of females as powerful consumers. Natividad states that despite their progress and participation in society, women are not yet in charge. While they are not CEOs or heads of state or major institutions in society, women do make up half of the world’s work force.

The speaker urges organizations to recognize the importance of the female consumer, stressing that a company who invests in women and trains them in leadership roles is one that will ultimately succeed. She goes on to say that women make up the majority of consumers around the world.

What a woman decides to buy determines the future profitability of every company in the world. The speaker stresses women as the fundamental base of every economy worldwide, encouraging organizations to invest in women and to place them in leadership roles.
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