Generational trend keynote speaker Armida Ascano knows just how critical it is for businesses to understand different age groups. Traditionally, this has been approached by segmenting the general population into four broad groups: Boomers, Gen X, Millennials, and Gen Z. Although members of each of these groups do share some commonalities, each spans roughly 20 years. Are we really able to understand generational differences through such a wide lens?
Ascano, a Trend Hunter Futurist, dives into this topic in her Future of Generations keynote. By laying a number of key factors across the traditional generations as we know them, Ascano and the Trend Hunter Team were able to further divide these groups into nine “micro-generations”. From “Leading Boomers” to “Z Tribe”, each micro-generation is characterized by more specific traits than their broader predecessors, allowing us to gain a more in-depth understanding of consumer behaviors and motivations.
Preview Ascano’s presentation above, and if you’d like to book a generational trend keynote speaker for your event, visit our website and find out what Trend Hunter’s best innovation keynote speakers can do for you. For even more inspiration, join us at our top innovation conference to gain actionable insights about today’s most important trends!