In a talk that touches upon extremely relevant points and observations in our digitized world today, VP of Agency Strategy at BuzzFeed Jonathan Perelman helps the audience understand the importance of distribution in his content distribution keynote.
"Content is king but distribution is queen, and she wears the pants," says Perelman about how a company like BuzzFeed is able to make a presence online even with all the digital and social media cluttering the domain.
Breaking down the tactics to be successful in the content field, Perelman highlights the mindset of creating appealing content and really understanding the the platform you’re using.
With 85 million uniques a month and 200% growth per year, BuzzFeed is so successful because they tell stories in a new way and they focus on how they distribute it.
"Great content is the base, it has to work, but beyond that it's all about understanding distribution," says Perelman in his content distribution keynote.