Volvic Touch of Fruit Kiwi & Lime is being launched as the latest addition to the brand's flavored water range that's perfect for consumers looking to hydrate and quench their thirst this summertime. The bottled water features the namesake flavor of kiwi and lime that will provide a burst of satisfying refreshment, but maintains a sugar-free recipe to make it a healthful addition to any lifestyle. The drink has just one-calorie per serving and is formulated with natural flavors to make it great for anytime enjoyment.
Category Marketing Director, Beverage at Danone Gemma Morgan spoke on the Volvic Touch of Fruit Kiwi & Lime saying, "We’re thrilled to be launching this brand-new Kiwi & Lime flavour in the Volvic Touch of Fruit range following the strong market performance of last spring’s Peach & Raspberry launch. We continue to see consumers trying out new flavour combinations and it was particularly interesting to put the selection of this new flavour in the hands of our consumers with a social media vote."
Why This Trend Is Growing
- Sugar-free Flavored Water
- There is an opportunity for companies to innovate sugar-free flavored water options with a focus on natural flavors.
- Consumer-driven Flavor Selection
- Companies can harness consumer feedback and preferences to create new and innovative flavor combinations.
- Low-calorie Beverages
- The low-calorie trend presents opportunities for companies to create and market healthy, low-calorie beverages.
Industries Being Reshaped
- Beverage Industry
- The beverage industry can continue to expand its sugar-free and low-calorie offerings in response to consumer demand.
- Food and Beverage Retail
- Retailers can benefit from stocking a wider variety of low-calorie and sugar-free beverages, tapping into the growing health and wellness trend among consumers.
- Social Media Marketing Industry
- Social media marketing agencies can offer services that help food and beverage companies launch and promote new products, like soliciting consumer feedback and conducting social media-based taste tests.
