7-Eleven has just announced the expansion of its Slurpee drink lineup with the debut of its new limited-edition Vitaminwater Zero Sugar LOOK Slurpee.
The new Vitaminwater Zero Sugar LOOK Slurpee is a sweet drink that combines blueberry and hibiscus flavors. The result is a bright purple slushie with a fruity, yet lightly floral flavor. And just as the name suggests, this new sweet flavor is also sugar-free. As 7-Eleven's Director of Proprietary Beverages Ben Boulden says of the new beverage, "Even in the chilly temperatures, this sugar-free Slurpee drink – served at a frosty 28 degrees – makes for a tasty, wintry treat sure to delight tastebuds."
The new Vitaminwater Zero Sugar LOOK Slurpee is available now from participating 7-Eleven, Speedway, and Stripes stores for a just limited time.
Fruity Hibiscus Slushy Drinks
7-Eleven Has a New Vitaminwater Zero Sugar LOOK Slurpee
Trend Themes
1. Sugar-free Slurpee Drinks - 7-Eleven has just expanded its famous Slurpee drink lineup with a limited-edition vitaminwater Zero Sugar LOOK Slurpee.
2. Fruit-flavored Slushies - 7-Eleven's new Vitaminwater Zero Sugar LOOK Slurpee is a delicious combination of blueberry and hibiscus flavors that makes for a sweet, fruity, yet lightly floral slushie.
3. Limited-edition Beverages - 7-Eleven's new Vitaminwater Zero Sugar LOOK Slurpee is a limited-edition beverage available for just a limited time.
Industry Implications
1. Convenience Stores - 7-Eleven's new limited-edition Vitaminwater Zero Sugar LOOK Slurpee brings new traffic to convenience stores and disrupts the industry.
2. Beverage Production - The new Vitaminwater Zero Sugar LOOK Slurpee creates an opportunity for the beverage industry to explore new flavor combinations with reduced sugar content.
3. Fast Food - Fast food chains may consider offering customizable slushies while introducing innovative flavors to meet the demand for healthy and flavorful drinks.