These new Violife vegan cheese products are being launched by the Upfield-owned brand in the UK as a lineup of options for consumers to pick up as they plan out what holiday recipes they will prepare. The products come in the form of the Tex Mex Flavour Grated and the Mozzarella Flavour Slices, which are both perfect for being swapped into your choice of recipe. Each of the products are fortified with vitamin B12, have a 100% vegan recipe and are free from dairy, soy, lactose, gluten, preservatives, nuts and emulsifiers.
Senior Marketing Manager Bianca Harris spoke on the new Violife vegan cheese products saying, "At Violife, we’re proud to offer customers new flavours to be enjoyed with loved ones. Having recently ventured into plant-based butter and cream, we’re committed to continue innovating the dairy alternatives category and new flavours like the Tex Mex Flavour Grated and Mozzarella Flavour Slices are part of our ongoing mission to provide customers with 100% vegan alternatives that can be enjoyed by everyone."
Cooking-Ready Vegan Cheeses
These New Violife Vegan Cheese Products Come in Two Options
Trend Themes
1. Plant-based Cheese Alternatives - There is potential for disruptive innovation in the creation of new plant-based cheese alternatives with unique flavors and textures.
2. Vegan Holiday Recipes - As consumers seek out vegan options for holiday recipes, there is an opportunity for disruptive innovation in creating new plant-based holiday dishes.
3. Fortified Vegan Products - The addition of vitamins and nutrients to vegan products presents an opportunity for disruptive innovation in the creation of healthy and nutritious plant-based alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the increasing demand for plant-based alternatives with innovative new products and recipes.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of fortified vegan products by creating and marketing innovative new products that cater to consumers seeking healthier alternatives.
3. Agriculture and Farming - As the demand for plant-based alternatives rises, there is potential for disruptive innovation in agriculture and farming through the cultivation and development of new plant-based ingredients.