The Tim Hortons Harvest sandwiches are being launched by the brand to provide consumers with a tasty, meat-free way to fuel up in the morning or at lunchtime. The sandwiches come in two varieties including the Harvest Breakfast Sandwich and the Harvest Farmer's Wrap, which are both crafted with an Impossible Sausage. The Harvest Breakfast Sandwich is made with egg, cheese and a chipotle-style sauce on a homestyle biscuit, while the Harvest Farmer's Wrap has egg, cheese, a hash brown and chipotle-style sauce in a soft tortilla.
The Tim Hortons Harvest sandwiches are both arriving at participating locations in Canada nationwide and are part of the continued increase in plant-based menu items from QSR brands. This speaks to the continued popularity of the plant-based diet amongst health and eco-conscious consumers.
Meat-Free Cafe Sandwiches
The Tim Hortons Harvest Sandwiches Come in Two Varieties
Trend Themes
1. Plant-based Menu Items - QSR brands are increasing their plant-based menu items to cater to health and eco-conscious consumers, providing disruptive innovation opportunities for plant-based meat alternatives.
2. Meat-free Convenience Foods - The Tim Hortons Harvest sandwiches cater to consumers seeking a meat-free way to fuel up quickly, providing disruptive innovation opportunities for plant-based convenience foods.
3. Breakfast and Lunch Meat Alternatives - The Tim Hortons Harvest sandwiches provide a tasty, meat-free option for breakfast and lunch, providing disruptive innovation opportunities for plant-based meat alternatives in these meal categories.
Industry Implications
1. Quick Service Restaurants - QSR brands can seize the opportunity to increase plant-based menu options and cater to health and eco-conscious consumers with meat alternative options.
2. Convenience Foods - There is a growing demand for meat-free convenience foods, providing disruptive innovation opportunities for plant-based alternatives in this industry.
3. Breakfast and Lunch Foods - There is an opportunity for plant-based meat alternatives to capture market share in breakfast and lunch foods with products like the Tim Hortons Harvest sandwiches.