Zenni Optical, the world’s leading online eyewear retailer, has teamed up with the*gamehers, the first and largest media platform and social networking community for women and femme-identifying gamers. The partnership, which was announced at the*gamehers Awards on February 27th, 2024, aims to celebrate the diverse and inclusive gaming community, as well as to raise awareness about eye health and screen habits.
As part of the collaboration, Zenni Optical will support the*gamehers’ initiatives throughout the year, such as the Safe Space Streaming Lounges, the Pink Pixels programming, and the ambassador programs for the brand, guardian, and collegiate squads. The partners will also launch a new branded eyewear collection later this year, featuring a range of styles inspired by the*gamehers community. The collection will combine functionality and fashion, allowing gamers to express their individuality through their frames while protecting their eyes from harmful blue light. Zenni Optical and the*gamehers will also integrate educational content on eye health, encouraging gamers to adopt responsible screen habits and take care of their vision.