STILLY is on a mission to carve out a new space for itself in the beverage category with drinks called a "stilly." These ready-to-drink cocktails are not hard seltzers but light and refreshing cocktails made with premium vodka or other distilled spirits, fine bubbles, plus a squeeze of natural juices and natural flavors. The brand is introducing itself to the world with a trio of vodka stilly flavors: Partymaker+ (cranberry lime,) Vibe Machine (grapefruit,) and The Fuzz (peach.)
As a brand, STILLY is defining itself with an identity that's all about pleasure, effervescence, sharing and good spirits, along with special moments and a sense of togetherness with friends.
Already, STILLY has made its name known with a launch in Minnesota and the brand plans to move nationwide as a next step.
Refreshing RTD Cocktails
STILLY Beverages are Not Seltzers & Not Ordinary Cocktails in a Can
Trend Themes
1. RTD Cocktail Innovation - STILLY Beverages is introducing ready-to-drink cocktails made with premium vodka or other distilled spirits, fine bubbles, natural juices and natural flavors as a refreshing alternative to hard seltzers.
2. Premiumization of RTD Cocktails - STILLY Beverages is carving out a new space for itself in the beverage category by infusing high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach into its ready-to-drink cocktails.
3. Effervescence Trend - STILLY Beverages is capitalizing on the growing consumer demand for bubbly and refreshing drinks with its fine-bubbled ready-to-drink cocktails.
Industry Implications
1. Alcoholic Beverages - STILLY Beverages is disrupting the alcoholic beverage industry with its refreshing ready-to-drink cocktails that offer a new alternative to hard seltzers and traditional cocktails.
2. Canned Beverages - STILLY Beverages is disrupting the canned beverage industry by introducing a new line of ready-to-drink cocktails that offer a unique and enjoyable drinking experience.
3. Premium Spirits - STILLY Beverages is disrupting the premium spirits industry by using high-quality ingredients and natural flavors such as cranberry lime, grapefruit, and peach to create a line of RTD cocktails that offer a premium experience to consumers.