This See's Candies campaign has been created to help candy lovers and fans of the brand alike celebrate its founder -- Mary See -- in what would've been her 169th birthday. The campaign includes a variety of perks for consumers to take advantage of including special pricing on favorite products from September 9 to 16, 2023. The campaign also features a sweepstakes where lucky winners will receive free chocolate for a year, while the Birthday Cake Treat Collection, Mary See's Birthday Bundle and Birthday Cake products pay homage to Mary's birthday.
President and CEO Pat Egan spoke further on the See's Candies campaign for Mary See's birthday saying, "At See's Candies, we are proud to carry on Mary See's legacy by upholding her commitment to Quality Without Compromise throughout all areas of our business. Her remarkable journey and timeless values are the heart of our company, and we are truly honored to continue sharing her inspiring story (and delicious recipes!) with the world."
Celebratory Candy Brand Campaigns
This See's Candies Campaign Commemorates Mary See
Trend Themes
1. Commemorative Brand Campaigns - Brands are creating campaigns to commemorate significant figures or events, allowing fans to celebrate and engage with the brand.
2. Special Pricing Promotions - Companies are offering exclusive pricing on popular products for a limited time, enticing customers to make purchases during the promotional period.
3. Celebrity Birthday Collaborations - Brands are partnering with celebrities or influential figures to create special products or collections that celebrate their birthdays or achievements.
Industry Implications
1. Candy Manufacturing - In the candy manufacturing industry, companies can create commemorative campaigns to celebrate the founders or significant figures behind their brands, fostering customer loyalty and engagement.
2. Retail - In the retail industry, businesses can leverage special pricing promotions to attract customers, driving sales and increasing brand visibility.
3. Food and Beverage - In the food and beverage industry, collaborations with celebrities or influential figures can lead to unique products that appeal to consumers, generating excitement and boosting sales.