The Ruffles Ridge Twists are a new take on the brand's classic snack for consumers to enjoy this season as a decidedly crunchy yet airy option. The snack features a potato spiral form instead of the classic chip format, but still offers ample ridges across the surface to hide seasoning and flavor.
The new snack comes in two flavors including Double Cheddar and Smoky BBQ, of which the latter was chosen by A'ja Wilson as part of her Chip Deal athlete endorsement. The Smoky BBQ flavor is an homage to Wilson's South Carolina roots and is packed with some classic barbecue flavor for snack fans to enjoy.
The Ruffles Ridge Twists are arriving nationwide now for shoppers to pick up in 5.5-ounce and 1.75-ounce bags for $5.59 and $2.29, respectively.
Twisted Flavor-Packed Snack Crisps
Ruffles Ridge Twists Offer a Light, Airy New Take on the Snack
Trend Themes
1. Spiral Snacks - Opportunity for snack companies to innovate in the shape and texture of potato-based snacks.
2. Flavor Innovation - Trend of introducing unique and globally-inspired flavors in the snack industry to cater to the evolving consumer preferences.
3. Athlete Endorsements - Increasing trend of sports brands partnering with athletes to endorse and promote new product launches.
Industry Implications
1. Snack Industry - Opportunity for snack companies to introduce more unique and flavorful snack options to cater to the modern consumer who is constantly seeking new experiences.
2. Food Manufacturing - Opportunity for food manufacturing companies to expand their production capabilities to develop more innovative snack products that can meet consumer demands for unique and globally-inspired flavors.
3. Athletic Endorsement Industry - Opportunity for the athletic endorsement industry to continue to grow as businesses increasingly look to sports celebrities as endorsers for their new product lines.