'Hoplark,' the Boulder-based non-alcoholic beverage brewery, has announced 'Really Really Hoppy,' a new double-hopped IPA. The Really Really Hoppy is a better-for-you IPA as it contains no calories, no sugar, and no gluten, which is excellent given its strong flavor. The drink is double dry-hopped with both Citra and Simcoe hops, which create a flavor reminiscent of a West Coast IPA when combined.
The Really Really Hoppy was released as part of the company's flagship Hoplark 0.0 collection of non-alcoholic beverages. Following in line with the other drinks in the collection, the Really Really Hoppy will be available online at Hoplark's website as well as in-person at select retailers across the country. The drinks are sold in 12-packs of cans at an MSRP of $39.00 USD.
Non-Alcoholic IPAs
Hoplark Added the 'Really Really Hoppy' IPA to its Hoplark 0.0 Collection
Trend Themes
1. Non-alcoholic Ipas - A growing trend in the beverage industry with potential for continued innovation in flavor profiles and ingredient combinations.
2. Low-calorie, Sugar-free Beverages - An emerging trend in the non-alcoholic beverage market with the potential for further diversification and expansion in product offerings.
3. Online Retail of Non-alcoholic Beverages - Growing trend in the e-commerce industry, offering greater convenience and accessibility to consumers.
Industry Implications
1. Non-alcoholic Beverage Industry - Opportunities for innovation in flavor, packaging, and marketing to capture a growing market segment of health-conscious consumers.
2. Craft Beer Industry - Potential for disruption and expansion through the creation of innovative non-alcoholic craft beers using unique flavor combinations and brewing techniques.
3. E-commerce Industry - Opportunities for growth through the expansion of online retail offerings in the beverage and food industries.