The newest probiotic yogurts from Danone tap into functional benefits and the Activia+ Multi-Benefit Probiotic Yogurt Drinks are fortified with vitamins that were selected for the way they support immune health. The peach, raspberry and strawberry yogurt drinks recognize that people are looking for simple ways to bolster themselves on a daily basis and support robust well-being year-round.
Thanks to the probiotics they provide, drinkable yogurts help beneficial bacteria in the gut to flourish. At a time when immunity remains top-of-mind, brands are boosting familiar products with added ingredients to provide extra support during everyday life. These yogurt drinks share the benefits of Vitamin C and D, plus zinc, since they are all linked to immune system support.
Multi-Benefit Probiotic Yogurts
These Activia+ Drinks Help to Provide Immune System Support
Trend Themes
1. Functional Yogurt Benefits - Brands can explore incorporating other functional benefits into their yogurts beyond just probiotics to tap into the growing health-conscious consumer market.
2. Immune System Support - There is an opportunity for companies to create new products and fortify existing ones with ingredients that are linked to immune system support, in response to the current pandemic.
3. Drinkable Yogurts - The increasing popularity of drinkable yogurts presents an opportunity for innovation in packaging, flavor profiles, and ingredient combinations to appeal to a wider range of consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate by creating new functional yogurt products that cater to health-conscious consumers or incorporating immune-boosting ingredients into existing products.
2. Pharmaceuticals - Pharmaceutical companies could potentially explore incorporating probiotics and other immune-boosting ingredients into their products, blurring the lines between food and medicine.
3. Packaging - There is an opportunity for packaging companies to design and create more sustainable and convenient packaging solutions for the increasingly popular drinkable yogurt products.