Yakult Plus Peach is being added to the brand's product portfolio in the UK and Ireland as a delicious refreshment that will offer consumers a variety of benefits to enjoy.
The drink is packed with billions of Lactobacillus (L. casei) Shirota bacteria to help aid gut health, digestion and nutrient absorption, while also being rich in vitamin C to support overall immunity and to combat fatigue. The drink is characterized by its peach flavor profile that comes 65ml bottles that are reported to contain 70% less sugar and 33% less calories when compared to Yakult Original. The product is suitable vegetarians and also gluten-free.
Managing Director for Yakult UK & Ireland Hiroaki Yoshimura spoke on the Yakult Plus Peach saying, "At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
What's Driving This Trend
- Probiotic-enriched Beverages
- The introduction of Yakult Plus Peach highlights a growing consumer interest in beverages that support gut health through probiotic enrichment.
- Flavor Innovation
- Yakult's focus on flavor exploration, as evidenced by the peach variant, reflects an increasing trend of innovating taste profiles to meet consumer preferences.
- Functional Immunity Boosters
- Combining probiotics with vitamin C, Yakult Plus Peach taps into the trend of functional beverages designed to enhance overall immunity and well-being.
Who This Affects Most
- Health and Wellness
- The health and wellness industry sees continued innovation with products like Yakult Plus Peach that promote gut health and immunity.
- Food and Beverage
- Yakult Plus Peach exemplifies how the food and beverage industry is evolving with low-calorie, low-sugar options that also offer functional health benefits.
- Nutraceuticals
- Nutraceutical companies can look to products like Yakult Plus Peach for inspiration in combining multiple health benefits in easily consumable forms.
