Yakult Plus Features Probiotics, Fiber and Vitamin C
Michael Hemsworth — April 19, 2023 — Lifestyle
Yakult Plus has been announced as the latest product from the brand that incorporates a range of ingredients to provide consumers with an easy way to support their nutritional health.
The drink features 20-billion L. casei Shirota probiotics that are scientifically proven to reach the gut and provide essential support for good gut health. The drink also boasts fiber for a prebiotic effect, while vitamin C in the recipe helps support a person's overall wellbeing. The drink has a vegetarian-friendly recipe that is gluten and fat-free, and features 30-calories per serving.
MD for Yakult UK & Ireland Hiroaki Yoshimura spoke on the Yakult Plus saying, "With a fresh look, a brand-new taste and the added benefits of vitamin C and fibre, we’re confident that Yakult Plus will comfortably find a place in everyone’s wellbeing routines. Plus, the bigger packs, and more sustainable packaging, helps to make looking after our wellness more convenient than ever.”
The drink features 20-billion L. casei Shirota probiotics that are scientifically proven to reach the gut and provide essential support for good gut health. The drink also boasts fiber for a prebiotic effect, while vitamin C in the recipe helps support a person's overall wellbeing. The drink has a vegetarian-friendly recipe that is gluten and fat-free, and features 30-calories per serving.
MD for Yakult UK & Ireland Hiroaki Yoshimura spoke on the Yakult Plus saying, "With a fresh look, a brand-new taste and the added benefits of vitamin C and fibre, we’re confident that Yakult Plus will comfortably find a place in everyone’s wellbeing routines. Plus, the bigger packs, and more sustainable packaging, helps to make looking after our wellness more convenient than ever.”
Trend Themes
1. Probiotic-fortified Drinks - The trend of developing nutritional drinks fortified with probiotics is gaining traction in the food and beverage industry, presenting an opportunity for startups and established players looking to enter this rapidly growing market.
2. Gut-health-focused Products - The increasing awareness regarding the link between gut health and overall wellness is driving the demand for products like Yakult Plus, opening up opportunities for companies to introduce innovative and science-backed solutions catering to this niche.
3. Sustainable Packaging Alternatives - As consumers become more environmentally conscious, businesses that adopt eco-friendly and sustainable packaging materials and design innovative packaging formats stand to gain a competitive edge in the food and beverage industry.
Industry Implications
1. Functional Beverages - Companies producing functional beverages can leverage the trend of probiotic-fortified drinks and the demand for gut-health-focused products to create innovative and health-benefiting products for their target audience.
2. Nutritional Supplements - The development of nutritional drinks like Yakult Plus with ingredients like fiber and vitamin C presents an opportunity for companies producing nutritional supplements to create convenient and easily consumable alternatives to traditional pill-based formulations.
3. Packaging and Labeling - Innovative packaging design and the use of sustainable materials can help packaging and labeling companies cater to the demands of the environmentally conscious consumer, providing value to food and beverage businesses in the process.
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