The Beyond Chicken Plant-Based Chicken Tenders are being launched by Beyond Meat as a retail product for shoppers to pick up when looking for an alternative option to enjoy in place of chicken varieties. The tenders are crafted with 11-grams of plant-based protein and have no GMOs in the mix, while still maintaining a crunchy breading and a juicy bite that is quite similar in texture to chicken. The tenders are reported by the brand to contain 50% less saturated fat than conventional chicken tenders.
The Beyond Chicken Plant-Based Chicken Tenders are positioned to launch at a range of mainstream retailers starting in October and will retail for $4.99 for an eight-ounce package. The tenders are pre-cooked and ready to eat in under 10-minutes.
Frozen Chicken Alternative Tenders
The Beyond Chicken Plant-Based Chicken Tenders Have No GMOs
Trend Themes
1. Plant-based Meat Alternatives - The creation of plant-based alternatives to meat products provides a disruptive innovation opportunity in the food industry.
2. Gmo-free Products - The need for GMO-free products creates a disruptive innovation opportunity in the agricultural industry.
3. Reduced Saturated Fat Products - The demand for reduced saturated fat products presents a disruptive innovation opportunity in the health and nutrition industry.
Industry Implications
1. Food Retail - The emergence of plant-based meat alternatives provides a disruptive innovation opportunity for food retailers to meet evolving consumer demand.
2. Agriculture - The need for GMO-free products presents a disruptive innovation opportunity in the agriculture industry to incorporate new sustainable farming practices.
3. Health and Nutrition - The growing demand for reduced saturated fat products presents a disruptive innovation opportunity in the health and nutrition industry to promote healthier food options.