The Pipcorn Twists are a newly introduced better-for-you snack option crafted with premium ingredients to support the flavor and dietary preferences of consumers. The snack is crafted with the brand's signature heirloom corn that has been formed into twisted pieces that are perfectly textural and blasted with flavor. The snack comes in two flavor options including Cinnamon Sugar and Sea Salt, which are both gluten-free, non-GMO and vegan with 25% less calories than conventional alternative options on the market.
The Pipcorn Twists are being launched via the brand's website starting on January 16, 2023 with availability on Amazon starting by the end of the month. The snack maximizes crunch and flavor to make it a satiating option for chip fans.
Twisted Heirloom Corn Snacks
Pipcorn Twists Come in Salty and Sweet Flavor Options
Trend Themes
1. Better-for-you Snacks - Premium and healthy snacking options are a growing trend for health-conscious consumers to indulge in without the guilt.
2. Heirloom Ingredients - A trend towards using heirloom ingredients like corn can provide unique flavors and textures to elevate traditional snacks.
3. Reduced Calorie Products - Reducing calories in snack options is a popular trend to address consumer concerns about health and wellness.
Industry Implications
1. Snack Foods - The snack food industry has the potential to utilize healthy ingredients and reduced calorie options to cater to health-conscious consumers.
2. Natural and Organic Food - The natural and organic food industry can benefit from using premium and heirloom ingredients to explore unique flavor profiles.
3. E-commerce and Online Retail - The rising trend of online retail for food products allows for greater accessibility and availability of healthier snack options like Pipcorn Twists.