If you're a fan of Potbelly's secret menu, you'll be thrilled to hear that the chain has just added a new Lucky 7 Sandwich.
For those unfamiliar, Potbelly's Underground Menu is an exclusive menu that's only available through the Potbelly App. The new Lucky 7 Sandwich is the latest addition to the menu and features a whopping seven meats, all pulled from the brand’s Italian and A Wreck sandwiches. More specifically, the Lucky 7 sandwich features salami, old-world capicola, pepperoni, mortadella, and provolone cheese from the Italian sandwich, as well as Angus roast beef, turkey breast, and hickory-smoked ham from the A Wreck sandwich.
Of course, just like its cousins, the new Lucky 7 Sandwich can only be ordered from the Potbelly App, starting on August 21, 2023 for just a limited time.
Secret Menu Italian Sandwiches
Potbelly's New Lucky 7 Sandwich Joins Its Underground Menu
Trend Themes
1. Secret Menu Items - Potbelly's new Lucky 7 Sandwich adds to the chain's exclusive Underground Menu available only through the Potbelly App.
2. Meat-centric Sandwiches - The Lucky 7 Sandwich features a combination of seven meats from Potbelly's Italian and A Wreck sandwiches, offering a substantial and indulgent option for meat lovers.
3. Digital Ordering Exclusivity - Customers can only order the new Lucky 7 Sandwich through the Potbelly App, highlighting the growing trend of brands using digital platforms for exclusive items.
Industry Implications
1. Fast Casual Dining - The addition of secret menu items like the Lucky 7 Sandwich taps into the consumer demand for unique and exclusive dining experiences in the fast-casual industry.
2. Delicatessen - The Lucky 7 Sandwich's selection of premium cold cuts and cheeses showcases the innovation and creativity within the delicatessen industry.
3. Mobile Apps - The Potbelly App's role in featuring the exclusive Underground Menu highlights the digitalization of the fast-food industry through mobile applications.