Mentos Discovery is the latest creation from Perfetti Van Melle positioned to help consumers get explorative when it comes to their candy experience.
The product features the signature format of the original Mentos candies in their tube-style packaging, but boasts a whopping 14 flavors in each one. This includes lychee, passionfruit, blueberry, lime, blackcurrant, raspberry, strawberry, lemon, orange, banana, watermelon, cherry, grape and pineapple. This means that each piece will provide a different flavor experience and will help consumers to potentially find their new favorite.
Brand Manager Sara du Plessis spoke on the Mentos Discovery candies saying, "Research shows that a younger audience is more experimental and actively seek more innovative flavours. Flavour really is at the heart of the Mentos brand, so we are perfectly positioned to deliver this. Mentos Discovery is an opportunity to drive further appeal among younger audiences while offering something new for our existing fans, helping to disrupt the stale everyday with fresh fun!"
Flavor-Packed Candy Products
Mentos Discovery Has 14 Flavors in Each Pack and are Vegan-Friendly
Trend Themes
1. Flavor Exploration - The trend towards flavor exploration in candy products is driving innovation by offering consumers a diverse and unique taste experience.
2. Innovative Packaging - The use of innovative packaging, such as tube-style packaging for candy products, is transforming the way brands deliver flavor diversity to consumers.
3. Targeting Younger Audiences - Targeting younger audiences with innovative and experimental flavors is a key strategy for candy brands to stay relevant and engage the next generation of consumers.
Industry Implications
1. Confectionery - The confectionery industry is ripe for disruptive innovation through the introduction of unique and diverse flavor profiles that cater to evolving consumer preferences.
2. Packaging - The packaging industry has the opportunity to revolutionize how candy products are presented and marketed, enhancing the overall consumer experience through creative and functional designs.
3. Marketing and Branding - The marketing and branding industry can capitalize on the trend of targeting younger audiences with adventurous flavors to create engaging campaigns that resonate with the evolving consumer mindset.